Project Description

Backcountry Consultant

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RV Campground


  • Facebook Lead Generation Ads


Backcountry Consultant, a consulting firm that provides expert advice on outdoor adventure trips, was struggling to generate leads and convert them into customers. They wanted to increase their lead generation efforts and drive more business to their website. That's when they approached Essense Internet Marketing Agency to help them with their Facebook advertising efforts.

The Results


Leads Generated


Cost Per Lead


Website Traffic


Conversion Rate

Thanks to Essense's Facebook lead generation ads, Backcountry Consultant saw a significant increase in their leads and website traffic.

The Challenge

Backcountry Consultant had a limited budget for advertising and was facing stiff competition from other outdoor adventure companies. They needed a cost-effective way to generate leads and attract potential customers to their website. They were looking for a targeted approach that would allow them to reach people who were interested in outdoor adventures and convert them into leads and customers.

The Process

Essense Internet Marketing Agency developed a comprehensive Facebook advertising strategy to help Backcountry Consultant achieve their goals. Here's what they did:

  1. Targeted Audience: Essense created a custom audience based on Backcountry Consultant's ideal customer persona. They used demographic, interest, and behavior targeting to reach people who were most likely to be interested in outdoor adventure trips.
  2. Compelling Ad Creative: Essense created compelling ad creative that showcased Backcountry Consultant's expertise and the unique value they offered to their customers. They used eye-catching images and copy that resonated with their target audience.
  3. Lead Generation Ads: Essense used Facebook's lead generation ads to collect contact information from potential customers. They created a custom lead form that asked for the prospect's name, email address, and phone number.
  4. A/B Testing: Essense used A/B testing to optimize the ad creative and targeting. They tested different ad images, copy, and targeting options to identify the most effective combinations.

Priorities for the Months Ahead

Moving forward, Essense Internet Marketing Agency will focus on the following priorities to help Backcountry Consultant continue to grow:

  1. Lead Nurturing: Essense will develop a lead nurturing strategy to convert leads into customers. They will create targeted email campaigns and follow-up sequences to keep leads engaged and interested in Backcountry Consultant's services.
  2. Retargeting Ads: Essense will create retargeting ads to reach people who have already visited Backcountry Consultant's website. They will use dynamic product ads to showcase specific outdoor adventure trips that potential customers have shown an interest in.
  3. Landing Page Optimization: Essense will optimize Backcountry Consultant's landing pages to improve the user experience and increase conversions. They will use A/B testing to identify the best performing landing pages and make changes accordingly.
  4. Analytics and Reporting: Essense will provide Backcountry Consultant with regular analytics and reporting to track their progress and identify areas for improvement. They will use data-driven insights to optimize their Facebook advertising strategy and maximize their ROI.