EssenseTech Logo
Free Quote
Social Media Marketing (SMM)2023-04-12T18:48:40-07:00

Social Media Marketing (SMM)

Maximizing Client Acquisition with Focused and Analytics-Backed Strategies

Home » Digital Marketing Services » Social Media Marketing (SMM)

Social media marketing is a type of digital marketing that utilizes social media platforms to promote a brand or product. This can be done through a variety of tactics, such as creating and sharing content, running social media ads, and engaging with followers. Social media marketing allows businesses to connect with their target audience in a more personal way, building brand awareness, increasing website traffic, and ultimately driving sales.

Social media marketing has become increasingly important for businesses of all sizes. With billions of people using social media platforms every day, it presents a huge opportunity to reach a large audience and engage with potential customers. Additionally, social media marketing can often be more cost-effective than traditional marketing methods, allowing businesses with limited budgets to still see significant results.

Are Digital and Social Media Marketing Essential to Business?

Engage Your Target Audience with a Data-Driven, Platform-Specific, and Timely Approach

In the digital age, businesses must have a strong online presence to thrive. Digital and social media marketing provide an effective way to reach a wider audience and build brand awareness. With the ability to target specific demographics and track metrics, businesses can optimize their campaigns for the best ROI.

Social media platforms offer a unique opportunity for businesses to engage with customers in real-time and build meaningful relationships. By creating compelling content and utilizing influencer marketing, businesses can increase brand loyalty and drive sales. Overall, digital and social media marketing are essential to staying competitive in today’s market.

Social Media Marketing Services

Engage More Clients and Rank High On Search Results

Search Engine Optimization (SEO) is the process of improving a website’s visibility and ranking on search engines like Google, Bing, and Yahoo. The latest trend in SEO involves a strong focus on user experience, mobile optimization, and voice search. By utilizing on-page optimization, link building, and content creation, businesses can increase their online presence and attract more qualified traffic to their site.

Pay Per Click (PPC) advertising is a powerful way to get immediate traffic to your website. With the latest trend of machine learning algorithms and AI-powered automation, PPC management has become more effective and efficient. Our experts at Essense Internet Marketing Agency create custom PPC campaigns that deliver measurable results and maximize ROI. We stay on top of the latest industry developments and continually optimize your campaigns to stay ahead of the competition.

In today’s digital age, having a well-designed and functional website is crucial to the success of any business. Essense Internet Marketing Agency offers custom web design and development services that not only look great, but also provide a seamless user experience across all devices. Our team stays up-to-date on the latest design trends and technologies to ensure your website stands out from the competition.

Video production is an effective way to engage your target audience and promote your brand. With the rise of video content on social media platforms, it’s important to have high-quality and engaging videos to stand out from the competition. Essense Internet Marketing Agency offers professional video production services that can help you create compelling videos that resonate with your audience and increase brand awareness.

Email marketing is a cost-effective and powerful tool to reach out to your target audience, nurture leads, and increase customer engagement. With the latest trend of personalization and automation, Essense Internet Marketing Agency can help you design, implement and track email campaigns to maximize open rates, click-through rates, and conversions. We craft engaging and relevant content, segment your email lists, and use A/B testing to optimize email performance and drive revenue for your business.

Content is king, and creating high-quality content is essential to attract and retain website visitors. Our content writing services provide engaging, informative, and optimized content to improve your website’s search engine rankings and drive traffic. Our team of expert writers stays up-to-date with the latest trends and best practices in content writing to deliver top-notch content that resonates with your target audience. Let us help you create compelling content that captures your brand’s voice and messaging.

Conversion Rate Optimization (CRO) is the practice of optimizing your website or landing page to improve the percentage of visitors who take a desired action. With the latest trend of personalization and user experience, CRO has become more important than ever. Essense Internet Marketing Agency provides CRO services that analyze user behavior and implement changes to increase conversions, ultimately leading to increased sales and revenue.

Online Reputation Management (ORM) involves monitoring and influencing online presence and perception of a brand or business. With the rise of social media and review platforms, ORM has become more critical than ever. Essense Internet Marketing Agency’s ORM service helps businesses build and maintain a positive online reputation, resolve issues, and improve customer perception. With the latest tools and techniques, they help businesses establish credibility and trust among their target audience.

Link building is the process of acquiring backlinks from other websites to your own. The latest trend in link building is to focus on building high-quality, relevant links that can boost your website’s authority and search engine rankings. With search engines placing more emphasis on the quality of links, it is important to adopt a strategic approach that involves creating compelling content, outreach to authoritative websites, and avoiding low-quality links.

  • ADA Compliance Services

ADA compliance services ensure that digital content is accessible to people with disabilities. With increasing legal requirements for ADA compliance and a growing emphasis on inclusivity, businesses are investing in these services to avoid potential lawsuits and improve user experience. The services include website audits, remediation plans, and ongoing compliance monitoring to ensure that digital content meets the Web Content Accessibility Guidelines (WCAG) 2.1 standards.

Amazon Marketing Services (AMS) is a platform that allows businesses to advertise their products on Amazon. With the growing popularity of e-commerce, AMS has become an essential tool for businesses to increase their visibility and sales on Amazon. AMS offers various advertising options such as Sponsored Products, Sponsored Brands, and Sponsored Display. By leveraging the latest trends and best practices in AMS, Essense Internet Marketing Agency helps businesses optimize their Amazon advertising campaigns and achieve their marketing goals.

eCommerce marketing is constantly evolving with the latest trends and strategies to attract more customers to online stores. Our eCommerce marketing services at Essense Internet Marketing Agency help businesses increase their online visibility, generate more traffic and sales, and improve customer engagement. With a focus on data-driven solutions and personalized customer experiences, we can help businesses stay ahead of the competition and drive growth in the digital marketplace.

Let’s Supercharge Your Online Growth

Book a Free Consultation

Social Media Marketing Platforms

Maximize Revenue Growth and Achieve Online Success

  • Facebook Management

Facebook Management is a key aspect of Social Media Management that involves creating, publishing, and analyzing content on a business’s Facebook page to engage with their audience, grow their following, and ultimately drive conversions.

  • Twitter Management

Twitter Management is a crucial element of Social Media Management that involves creating and sharing content on a business’s Twitter account to engage with their audience, increase brand awareness, and drive website traffic or conversions.

  • Instagram Management

Instagram Management is a vital component of Social Media Management that involves creating, posting, and analyzing content on a business’s Instagram account to connect with their audience, build brand awareness, and increase sales or leads.

  • LinkedIn Management

LinkedIn Management is an essential aspect of Social Media Management that involves creating and sharing professional content on a business’s LinkedIn page to network with industry professionals, attract new leads, and establish thought leadership in their field.

  • YouTube Management

YouTube Management is a crucial component of Social Media Management that involves creating and sharing video content on a business’s YouTube channel to engage with their audience, build brand recognition, and drive website traffic or conversions.

  • Pinterest Advertising

We understand the importance of data in driving successful marketing campaigns. That’s why we specialize in data-driven digital marketing services that leverage the latest trends and technologies to help our clients succeed online.

  • TikTok Management

TikTok Management is an important aspect of Social Media Management that involves creating and sharing engaging video content on a business’s TikTok account to reach a younger audience, increase brand recognition, and drive website traffic or conversions.

Why Choose Essense for Your Social Media Marketing

Maximize Revenue Growth and Achieve Online Success

Essense offers a comprehensive social media marketing solution that includes strategy development, content creation, and analytics tracking. With a team of experienced professionals, they provide customized solutions to help businesses achieve their marketing goals.

In addition to their expertise, Essense values transparency and communication with their clients. They provide regular updates and reports to ensure businesses are informed and involved in the marketing process. Overall, Essense is a reliable partner for businesses looking to enhance their social media presence and drive results.

  • Dedicated Account Managers

Dedicated account managers are becoming increasingly popular in the business world, providing personalized support to clients. With a focus on building strong relationships, these professionals help streamline communication and boost customer satisfaction.

  • Extensive Onboarding Process

Companies are investing in extensive onboarding processes to ensure new hires are integrated effectively. This trend includes personalized training, mentoring, and coaching to increase retention rates and employee satisfaction.

  • Custom Social Media Marketing Strategy

We can create a customized social media marketing strategy tailored to your business goals and target audience, incorporating the latest trends and insights to maximize engagement and ROI.

  • Social Media Campaign Reports

We can provide comprehensive social media campaign reports that analyze key metrics and trends, helping you understand the impact of your efforts and optimize future campaigns for maximum effectiveness.

  • Paid and Organic Team

Paid and organic teams work together in digital marketing to maximize results. Paid team deals with paid advertising while organic team focuses on optimizing for search engines and social media platforms. It’s a popular strategy to balance both for the best ROI.

  • Diverse Marketing Experience

Diverse marketing experience brings together different perspectives and insights to create impactful campaigns that resonate with a wider audience. It’s a growing trend in the industry to embrace diversity in marketing to better reflect the world we live in.


We Equip Leaders With Strategy and Vision

Customer service is crucial in digital marketing as it impacts customers’ perception of a business. Positive experiences foster loyalty, recommendations, and reviews, while poor service damages a brand’s reputation.

Providing great customer service can distinguish a business from competitors and lead to long-term success.

Online consultation in digital marketing refers to providing advice and guidance to customers via digital channels. Businesses must establish trust and credibility with customers by demonstrating expertise and knowledge. Positive experiences foster loyalty and increased satisfaction, which ultimately leads to increased sales.

Sales management in digital marketing is the process of coordinating sales activities to maximize sales potential and revenue growth. By targeting potential customers, implementing effective sales strategies, and tracking and analyzing sales data, businesses can optimize performance and achieve long-term success.

New Marketing Leaders
Marketing Expert

Marketing Consultant Expert

Elevate your digital marketing strategy with our expert guidance.

Get a Free Quote

Developing Marketing Plans

Quick wins to increase customer adquisition, lead and sales. We take a look at the big picture.


Transform your advertising strategy and drive results with our professional services.

Learn more


Optimize your business’s performance and achieve success with our expert assistance.

Learn more


Maximize your business’s potential through optimization with our professional services.

Learn more

Grow your traffic

Start increasing your website traffic today with our proven strategies.


Increase your sales

Unlock your business’s potential and boost sales with our expert guidance.

Sales Chart


Average Revenue Boost

our clients have seen in 2022.


Marketing Firm

of 2022 recognized by Foundation for the Digital Age.



have successfully grown their digital presence with our help.

Andreas Casey Client

“The team at Essense Internet Marketing Agency is truly exceptional. Their innovative strategies have enabled us to succeed in the online and offline realms, resulting in consistent year-on-year growth.”

Andreas Casey

Marketing Consultant Expert

Learn How We Have Helped Leading Organizations

Read More Case Studies

Social Media Marketing Services FAQs

Let’s Make Things Happen

Unlock the power of our digital marketing services and make things happen for your business!

“The team at Essense Internet Marketing Agency is fabulous. They helped us unlock our potential online and offline. We have experienced year on year growth due to their progressive approach.”

Chase Jackson

PlayMaker CEO

Marketing Consultant Expert

Rahul Yadav

Marketing Consultant Expert
Thank you for your message. It has been sent.
There was an error trying to send your message. Please try again later.

By submitting my data I agree to be contacted