Local SEO refers to the process of optimizing your website and online presence to increase visibility and attract more local customers. It involves using specific strategies and techniques that help your business rank higher on local search results, such as Google Maps and local business directories. The goal of local SEO is to help your business appear prominently in front of potential customers who are searching for your products or services in your local area.
Local SEO strategies include optimizing your website for local keywords, creating and optimizing your Google My Business profile, building local citations and backlinks, and generating positive reviews from satisfied customers. By implementing these strategies, your business can improve its visibility in local search results, increase website traffic, and ultimately drive more foot traffic to your physical location. This can be especially important for small businesses that rely on local customers to sustain their operations.