Amazon PPC (Pay-Per-Click) Services is an advertising model provided by Amazon that allows sellers to bid on keywords relevant to their products. When a shopper searches for those keywords, the seller’s ad appears at the top of search results. Sellers only pay when shoppers click on their ads, making it a cost-effective way to increase visibility and sales on Amazon. Amazon PPC Services offers various ad formats, including Sponsored Products, Sponsored Brands, and Sponsored Display. However, managing a successful Amazon PPC campaign can be complex and requires ongoing optimization.