Customer Experience • Digital Strategy • Google Ads • Inbound Marketing • Local Ads • Local Marketing
ESSENSE SERVICES USED
- Google Ads Assistance
Discover Soufriere, a taxi service and airport transfer company based in Saint Lucia, approached Essense Internet Marketing Agency to assist with their Google Ads campaign. The aim of the campaign was to increase online visibility, attract more customers and improve their ROI.
Essense's Google Ads campaign for Discover Soufriere generated significant results, with over 5,000 clicks and a CTR of 5.5%. The campaign also generated a 10% increase in revenue and a 15% increase in bookings for the client.
The challenge for Essense was to create a Google Ads campaign that would target the right audience and generate qualified leads for Discover Soufriere. The agency had to optimize the ads for relevant keywords and locations, while also ensuring that the campaign remained within the client's budget.
- Keyword research: Essense conducted in-depth keyword research to identify the most relevant and effective keywords for Discover Soufriere's Google Ads campaign.
- Ad optimization: The agency optimized Discover Soufriere's ads with relevant keywords, ad extensions, and compelling ad copy to increase their click-through rate (CTR) and conversion rate.
- Location targeting: Essense targeted specific geographic locations to ensure that the ads were seen by users who were most likely to use the taxi and airport transfer services in Saint Lucia.
- Budget management: The agency managed Discover Soufriere's budget to ensure that the campaign remained cost-effective and generated a positive ROI.
Priorities for the Months Ahead
Essense plans to continue working with Discover Soufriere to further optimize their Google Ads campaign, increase online visibility, and attract more customers. The agency also plans to explore new marketing strategies to increase the client's revenue and market share in Saint Lucia.