Free Covid Vaccination

Free Covid Vaccination is a platform dedicated to providing information about Covid-19 vaccines, vaccination centers, and eligibility criteria to help people get vaccinated. Essense Internet Marketing Agency was tasked with increasing the platform's visibility and reach to increase vaccine uptake.

After implementing a combination of FB Lead Generation Ads and SEO, Free Covid Vaccination saw the following results:

The platform faced the following challenges:

• Low visibility and reach
• Limited budget for marketing
• High competition from other Covid-19 related websites

1. Market Research
   • Analyzed the target audience and their behavior
   • Conducted a competitive analysis to identify gaps and opportunities
2. FB Lead Generation Ads
   • Designed and launched targeted ads to reach potential vaccine seekers
   • Used A/B testing to optimize ads for maximum effectiveness
3. SEO
   • Conducted a thorough audit of the website and fixed technical errors
   • Researched and implemented relevant keywords to increase visibility
   • Developed quality backlinks to increase authority

• Continue monitoring and optimizing FB Lead Generation Ads
• Focus on building more quality backlinks to increase authority
• Conduct regular website audits to ensure technical SEO is up-to-date
• Develop and implement a content marketing strategy to provide value to users and increase engagement.