Project Description

Indigo Interiors

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Furniture Company

ESSENSE SERVICES USED

  • Shopify Marketing
  • Facebook Instagram Shop Set-up
  • Facebook Ads
  • Pinterest Business Account Set-up.

Introduction

Indigo Interiors, a UK-based home decor store, sought to improve their online presence and drive more sales through their Shopify store.

The Results

+45%

Website Traffic Within The First Month

3x Return

Ad Spend (ROAS) Through Facebook Ads

+120%

Pinterest Impressions

+25%

Revenue

 

The Challenge

Indigo Interiors had a limited online presence and was struggling to generate significant traffic and sales through their Shopify store.

The Process

  • Set up a Facebook Business Manager and created a Facebook and Instagram shop to increase brand visibility and drive traffic to the Shopify store.
  • Developed a comprehensive Facebook Ads strategy targeting a relevant audience, resulting in increased website traffic and sales.
  • Created a Pinterest Business account and implemented a Pinterest marketing strategy to drive traffic to the Shopify store.
  • Developed an email marketing strategy to retain and engage customers.

Priorities for the Months Ahead

  • Continuously optimize and update Facebook Ads strategy to maintain and improve ROAS.
  • Explore and implement new social media marketing channels to further increase brand awareness and drive traffic to the Shopify store.
  • Implement a customer retention strategy through email marketing to increase repeat purchases.
  • Continuously monitor and analyze website analytics to make data-driven decisions for future marketing efforts.