Project Description
Facebook Ads • Instagram Ads • Pinterest Marketing • PPC Advertising • Shopify Marketing • Shopify SEO
Indigo Interiors
ESSENSE SERVICES USED
- Shopify Marketing
- Facebook Instagram Shop Set-up
- Facebook Ads
- Pinterest Business Account Set-up.
Introduction
Indigo Interiors, a UK-based home decor store, sought to improve their online presence and drive more sales through their Shopify store.
The Results
The Challenge
Indigo Interiors had a limited online presence and was struggling to generate significant traffic and sales through their Shopify store.
The Process
- Set up a Facebook Business Manager and created a Facebook and Instagram shop to increase brand visibility and drive traffic to the Shopify store.
- Developed a comprehensive Facebook Ads strategy targeting a relevant audience, resulting in increased website traffic and sales.
- Created a Pinterest Business account and implemented a Pinterest marketing strategy to drive traffic to the Shopify store.
- Developed an email marketing strategy to retain and engage customers.
Priorities for the Months Ahead
- Continuously optimize and update Facebook Ads strategy to maintain and improve ROAS.
- Explore and implement new social media marketing channels to further increase brand awareness and drive traffic to the Shopify store.
- Implement a customer retention strategy through email marketing to increase repeat purchases.
- Continuously monitor and analyze website analytics to make data-driven decisions for future marketing efforts.