Project Description

Kumberland Campground

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RV Campground


  • Digital Marketing
  • Facebook Ads


Kumberland Campground, a family-owned campground located in the beautiful wilderness of Ontario, Canada, was struggling to attract new customers and increase their bookings. They wanted to increase their brand awareness, reach a wider audience, and ultimately drive more bookings to their campground. That's when they approached Essense Internet Marketing Agency to help them with their digital marketing efforts.

The Results


Website Traffic


Online Bookings


Bounce Rate



Thanks to Essense's digital marketing efforts, Kumberland Campground saw a significant increase in their bookings and revenue.

The Challenge

Kumberland Campground was facing stiff competition from other campgrounds in the region, and their online presence was minimal. They had an outdated website that lacked the necessary information and functionality to attract and convert potential customers. They needed a comprehensive digital marketing strategy that would help them stand out from the competition and increase their bookings.

The Process

Essense Internet Marketing Agency conducted a thorough analysis of Kumberland Campground's online presence and identified several areas for improvement. They developed a comprehensive digital marketing strategy that included the following:

  1. Website Redesign: Essense redesigned Kumberland Campground's website to make it more visually appealing and user-friendly. They added relevant information such as campground amenities, location, rates, and availability to make it easier for potential customers to find what they were looking for.
  2. Facebook Ads: Essense created a targeted Facebook advertising campaign to reach a wider audience and increase brand awareness. They used demographic targeting to reach people who were interested in camping, hiking, and outdoor activities in the region.
  3. Landing Page Optimization: Essense optimized Kumberland Campground's landing pages to improve the user experience and increase conversions. They used A/B testing to identify the best performing landing pages and made changes accordingly.
  4. Search Engine Optimization (SEO): Essense implemented an SEO strategy to improve Kumberland Campground's visibility in search engines. They conducted keyword research and optimized the website's content and metadata to rank higher in search results.

Priorities for the Months Ahead

Moving forward, Essense Internet Marketing Agency will focus on the following priorities to help Kumberland Campground continue to grow:

  1. Social Media Management: Essense will continue to manage Kumberland Campground's social media presence to increase engagement and reach a wider audience.
  2. Email Marketing: Essense will develop an email marketing strategy to nurture leads and convert them into customers.
  3. Content Marketing: Essense will create a content marketing plan to provide valuable information to potential customers and improve Kumberland Campground's SEO.
  4. Reputation Management: Essense will monitor and manage Kumberland Campground's online reputation to ensure they maintain a positive image and attract more customers.