Mandie reached out to Essense Internet Marketing Agency, a digital marketing company with a proven track record of helping clients increase their online visibility and engagement. Essense's team of experts began by conducting a thorough audit of Mandie's social media and YouTube channels to identify areas for improvement.
Based on the audit, Essense recommended a strategy that included:
- Developing a content strategy: Essense created a content strategy that aligned with Mandie's brand voice and target audience. This strategy included a mix of educational and promotional content, with a focus on providing value to Mandie's followers.
- Creating visually appealing content: Essense's team of graphic designers and videographers created visually appealing content that would capture the attention of Mandie's target audience. They used high-quality images, videos, and animations to make the content more engaging.
- Optimizing content for search: Essense optimized Mandie's content for search engines by using relevant keywords and meta descriptions. This made it easier for her content to be discovered by potential followers.
- Engaging with followers: Essense recommended that Mandie engage with her followers by responding to comments and direct messages. This helped to build a relationship with her followers and foster a sense of community on her social media platforms and YouTube channel.