Project Description
Digital Strategy • eCommerce Ads • Facebook Ads • Instagram Ads • Online Reputation Management • Shopify Marketing • Shopify SEO
Match & Style
ESSENSE SERVICES USED
- Facebook and eCommerce ads
- Social media management
- Shopify SEO
Introduction
Match & Style is a fashion e-commerce business based in Qatar that sells pre-owned luxury designer items and brand-new sustainable fashion collections from curated local and international designers. The company offers express worldwide shipping and returns.
The Results
Essense Internet Marketing Agency was able to help Match & Style increase its online visibility and sales through Facebook and eCommerce ads, social media management, and Shopify SEO. The campaign generated impressive results, resulting in a 50% increase in revenue and a 30% increase in conversion rates.
The Challenge
The fashion e-commerce industry is highly competitive, and Match & Style was struggling to gain online visibility and attract new customers. The company needed to increase its revenue and conversion rates to remain competitive in the market.
The Process
- Conducted a comprehensive audit of Match & Style's website, social media profiles, and digital marketing strategy.
- Developed a customized marketing plan that included Facebook and eCommerce ads, social media management, and Shopify SEO.
- Launched Facebook and eCommerce ad campaigns targeting specific audiences based on demographics, interests, and online behavior.
- Managed social media profiles to increase engagement and follower count, including creating high-quality content and responding to customer inquiries.
- Optimized Match & Style's Shopify store for search engine visibility, including implementing technical SEO tactics, optimizing product descriptions, and creating landing pages for key product categories.
Priorities for the Months Ahead
- Continue to monitor and optimize Match & Style's ad campaigns, social media profiles, and SEO strategy to improve performance and increase sales.
- Expand the company's reach through influencer marketing and partnerships with complementary businesses.
- Launch email marketing campaigns to nurture customer relationships and drive repeat business.
- Continue to gather customer feedback and adjust marketing strategies accordingly.