Project Description

Real Water

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Alkalike Water Company

ESSENSE SERVICES USED

  • Facebook Lead Generation Campaigns Creation and Management

Introduction

Real Water is a premium alkalized water brand that was looking to increase their customer base and promote their products through Facebook advertising.

The Results

+10k

Facebook Lead

+50%

Website Traffic (first month)

+10%

Sales
(first quarter)

-20%

Cost per lead

The Challenge

Real Water had limited brand recognition and was struggling to stand out in a highly competitive market. They needed to generate leads and increase sales, while also building brand awareness.

The Process

Strategy Development:

  • Conducted a thorough analysis of Real Water's target audience and competition.
  • Developed a customized Facebook Lead Generation campaign strategy based on the findings.
  • Set clear campaign objectives and KPIs.

Campaign Creation:

  • Created visually appealing and attention-grabbing ad creatives.
  • Developed targeted ad copy and messaging.
  • Set up Facebook Lead Generation campaigns, targeting the identified audience.

Campaign Optimization:

  • Monitored the campaigns regularly and adjusted the targeting, ad creatives, and messaging based on the results.
  • Conducted A/B testing to optimize ad performance.
  • Implemented conversion tracking to measure the effectiveness of the campaigns.

Reporting and Analysis:

  • Provided detailed weekly and monthly reports, outlining the performance of the campaigns.
  • Conducted regular analysis and made data-driven decisions to optimize the campaigns further.

Priorities for the Months Ahead

  • Continue to optimize and refine the existing Facebook Lead Generation campaigns.
  • Expand the target audience and reach more potential customers.
  • Implement retargeting campaigns to convert leads into customers.
  • Experiment with other social media advertising platforms to increase brand awareness and generate more leads.