Project Description

Real Water

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Alkalike Water Company


  • Facebook Lead Generation Campaigns Creation and Management


Real Water is a premium alkalized water brand that was looking to increase their customer base and promote their products through Facebook advertising.

The Results


Facebook Lead


Website Traffic (first month)


(first quarter)


Cost per lead

The Challenge

Real Water had limited brand recognition and was struggling to stand out in a highly competitive market. They needed to generate leads and increase sales, while also building brand awareness.

The Process

Strategy Development:

  • Conducted a thorough analysis of Real Water's target audience and competition.
  • Developed a customized Facebook Lead Generation campaign strategy based on the findings.
  • Set clear campaign objectives and KPIs.

Campaign Creation:

  • Created visually appealing and attention-grabbing ad creatives.
  • Developed targeted ad copy and messaging.
  • Set up Facebook Lead Generation campaigns, targeting the identified audience.

Campaign Optimization:

  • Monitored the campaigns regularly and adjusted the targeting, ad creatives, and messaging based on the results.
  • Conducted A/B testing to optimize ad performance.
  • Implemented conversion tracking to measure the effectiveness of the campaigns.

Reporting and Analysis:

  • Provided detailed weekly and monthly reports, outlining the performance of the campaigns.
  • Conducted regular analysis and made data-driven decisions to optimize the campaigns further.

Priorities for the Months Ahead

  • Continue to optimize and refine the existing Facebook Lead Generation campaigns.
  • Expand the target audience and reach more potential customers.
  • Implement retargeting campaigns to convert leads into customers.
  • Experiment with other social media advertising platforms to increase brand awareness and generate more leads.