Project Description

Relax Run Fast

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ESSENSE SERVICES USED

  • Facebook Leads Ads And Automation

  • Email Marketing

Introduction

RelaxRunFast, a sports performance company based in the USA, approached Essense Internet Marketing Agency for assistance with their Facebook leads ads and automation, and email marketing. The goal was to increase lead generation, streamline lead nurturing, and ultimately increase sales.

The Results

+2,500

Facebook leads Ads

+31%

Sales

+39.56%

Higher Conversion Rate Through Email Marketing Campaigns

+65.55%

Streamlined Lead Nurturing Process Through Facebook Automated Messaging

Essense's Facebook leads ads and automation, and email marketing campaigns generated significant results for RelaxRunFast. The campaigns generated over 2,500 leads, with a 30% increase in sales.

The Challenge

The challenge for Essense was to create an effective Facebook leads ads and automation campaign that would attract potential customers and streamline the lead nurturing process. Additionally, the agency had to design and execute an effective email marketing campaign that would help convert leads into sales.

The Process

  1. Facebook leads ads and automation: Essense created and launched a Facebook leads ads campaign that targeted RelaxRunFast's ideal audience. The agency then implemented an automated lead nurturing process using Facebook's automated messaging feature, which helped streamline the lead generation process.
  2. Email Marketing: The agency designed and executed an effective email marketing campaign that targeted RelaxRunFast's potential and existing customers. The campaign included personalized email content, special offers, and follow-up emails to help convert leads into sales.
  3. Analytics: Essense used analytics tools to track the performance of the Facebook leads ads and automation, and email marketing campaigns. This data helped the agency continually optimize the campaigns based on performance metrics.
  4. Campaign optimization: The agency continually optimized the Facebook leads ads and automation, and email marketing campaigns based on performance data to improve lead generation, lead nurturing, and sales.

Priorities for the Months Ahead

Essense plans to continue working with RelaxRunFast to further optimize their Facebook leads ads and automation, and email marketing campaigns. The agency also plans to explore new marketing strategies to expand the company's reach and increase sales further.