Project Description

Tha Chase

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Youtube

ESSENSE SERVICES USED

  • Youtube SEO
  • Youtube Ads

Introduction

Tha Chase is a popular YouTube music channel based in Chicago with a focus on hip hop and R&B. The channel had been struggling to gain traction and increase its audience despite producing quality content. That's when they approached Essense Internet Marketing Agency for help.

The Results

+50%

Subscribers Within The First Month Of Working With Essense

+40%

Watch Time On Tha Chase Videos

+30%

Views On Tha Chase Videos

+25%

Engagement On Tha Chase Videos
  • Tha Chase saw a significant increase in subscribers, watch time, views, and engagement within the first month of working with Essense
  • The channel's videos began appearing at the top of search results for relevant keywords, increasing organic traffic
  • Tha Chase's targeted advertising campaign reached thousands of potential new subscribers and helped the channel gain even more traction

The Challenge

Tha Chase was producing high-quality content, but they weren't seeing the audience growth and engagement they were hoping for. They needed help optimizing their videos for search and reaching a wider audience through advertising.

The Process

  • Conducted a thorough analysis of Tha Chase's current YouTube presence and identified areas for improvement
  • Developed a comprehensive SEO strategy that included optimizing video titles, descriptions, tags, and thumbnails for maximum visibility in search results
  • Created a targeted advertising campaign using YouTube Ads to reach a wider audience and promote Tha Chase's content to potential new subscribers
  • Monitored performance closely and made adjustments to the campaign as necessary

Priorities for the Months Ahead

  • Continue to optimize Tha Chase's videos for search and ensure they are reaching the right audience
  • Expand Tha Chase's advertising efforts and explore new avenues for reaching potential subscribers
  • Work closely with Tha Chase to create engaging, high-quality content that resonates with their audience and keeps them coming back for more