Project Description

The News School

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News Website


  • Facebook Internship Ads/ Leads
  • FB Lead Generation Ads


The News School approached Essense Internet Marketing Agency to increase the number of applicants for their journalism internship program. Additionally, they wanted to attract prospective students for their journalism courses.

The Results


Internship Applications


Course Inquiries


Click-Through Rate (CTR) Of Ads


Cost Per Click (CPC) Of Ads

The Challenge

The News School's internship program and journalism courses were not getting enough applications and inquiries, despite having an excellent curriculum and faculty.

The Process

Strategy Development:

  • Conducted a thorough analysis of the target audience and competition.
  • Developed a customized Facebook Lead Generation campaign strategy based on the findings.
  • Set clear campaign objectives and KPIs.

Campaign Creation:

  • Created visually appealing and attention-grabbing ad creatives.
  • Developed targeted ad copy and messaging.
  • Set up Facebook Lead Generation campaigns and internship ads, targeting the identified audience.

Campaign Optimization:

  • Monitored the campaigns regularly and adjusted the targeting, ad creatives, and messaging based on the results.
  • Conducted A/B testing to optimize ad performance.
  • Implemented conversion tracking to measure the effectiveness of the campaigns.

Reporting and Analysis:

  • Provided detailed weekly and monthly reports, outlining the performance of the campaigns.
  • Conducted regular analysis and made data-driven decisions to optimize the campaigns further.

Priorities for the Months Ahead

The News School plans to continue working with Essense to further optimize their Facebook Lead Generation and Internship Campaigns, with a focus on targeting specific regions and demographics, implementing video ads, and incorporating influencer marketing.