Project Description

Vanguard Farming

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Farming Investment Company


  • Facebook Lead Generation Ads


Vanguard Farming, an agricultural company that specializes in sustainable farming practices, was struggling to generate leads and attract new customers to their business. They needed a cost-effective way to reach potential customers and generate leads. That's when they approached Essense Internet Marketing Agency for help with their Facebook advertising efforts.

The Results


Leads Generated


Cost Per Lead


Website Traffic


Conversion Rate

Thanks to Essense's Facebook lead generation ads, Vanguard Farming saw a significant increase in their leads and website traffic.

The Challenge

Vanguard Farming had a limited budget for advertising and was facing stiff competition from other agricultural companies. They needed a way to generate leads and attract potential customers without breaking the bank. They were looking for a targeted approach that would allow them to reach people who were interested in sustainable farming practices.

The Process

Essense Internet Marketing Agency developed a comprehensive Facebook advertising strategy to help Vanguard Farming achieve their goals. Here's what they did:

  1. Targeted Audience: Essense created a custom audience based on Vanguard Farming's ideal customer persona. They used demographic, interest, and behavior targeting to reach people who were most likely to be interested in sustainable farming practices.
  2. Compelling Ad Creative: Essense created ad creative that showcased Vanguard Farming's expertise and the unique value they offered to their customers. They used eye-catching images and copy that resonated with their target audience.
  3. Lead Generation Ads: Essense used Facebook's lead generation ads to collect contact information from potential customers. They created a custom lead form that asked for the prospect's name, email address, and phone number.
  4. A/B Testing: Essense used A/B testing to optimize the ad creative and targeting. They tested different ad images, copy, and targeting options to identify the most effective combinations.

Priorities for the Months Ahead

Moving forward, Essense Internet Marketing Agency will focus on the following priorities to help Vanguard Farming continue to grow:

  1. Lead Nurturing: Essense will develop a lead nurturing strategy to convert leads into customers. They will create targeted email campaigns and follow-up sequences to keep leads engaged and interested in Vanguard Farming's services.
  2. Retargeting Ads: Essense will create retargeting ads to reach people who have already visited Vanguard Farming's website. They will use dynamic product ads to showcase specific sustainable farming practices that potential customers have shown an interest in.
  3. Landing Page Optimization: Essense will optimize Vanguard Farming's landing pages to improve the user experience and increase conversions. They will use A/B testing to identify the best performing landing pages and make changes accordingly.
  4. Analytics and Reporting: Essense will provide Vanguard Farming with regular analytics and reporting to track their progress and identify areas for improvement. They will use data-driven insights to optimize their Facebook advertising strategy and maximize their ROI.