Project Description

Vivan Hospital

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Hospital

ESSENSE SERVICES USED

  • Social Media Management
  • Paid Advertising
  • Facebook And Google Ads
  • Youtube Channel Management
  • Blog Post Writing
  • Monthly Retainer Services

Introduction

Vivan Hospital is a Jaipur, India-based super specialty hospital that is ISO 9001-2008 certified. The hospital is known for its expertise in treating sexual problems and has a modern state-of-the-art facility. The hospital was facing challenges in reaching its target audience and increasing patient footfall. The hospital approached Essense Internet Marketing Agency to help them increase their online visibility and patient footfall.

The Results

+163.15%

Social Media Engagement

+58.25%

Website Traffic

+45.36%

Patient Footfall

-36%

Cost Per Acquisition

 

After implementing Essense's strategy, Vivan Hospital saw a significant improvement in their online presence and patient footfall.

The Challenge

The hospital had a limited online presence, which was hindering their ability to reach a wider audience. They were facing stiff competition from other hospitals in the region, and they needed a strategy that would help them stand out from the crowd. The hospital also lacked expertise in digital marketing, which made it challenging for them to implement a strategy on their own.

The Process

Mandie reached out to Essense Internet Marketing Agency, a digital marketing company with a proven track record of helping clients increase their online visibility and engagement. Essense's team of experts began by conducting a thorough audit of Mandie's social media and YouTube channels to identify areas for improvement.

Based on the audit, Essense recommended a strategy that included:

  1. Developing a content strategy: Essense created a content strategy that aligned with Mandie's brand voice and target audience. This strategy included a mix of educational and promotional content, with a focus on providing value to Mandie's followers.
  2. Creating visually appealing content: Essense's team of graphic designers and videographers created visually appealing content that would capture the attention of Mandie's target audience. They used high-quality images, videos, and animations to make the content more engaging.
  3. Optimizing content for search: Essense optimized Mandie's content for search engines by using relevant keywords and meta descriptions. This made it easier for her content to be discovered by potential followers.
  4. Engaging with followers: Essense recommended that Mandie engage with her followers by responding to comments and direct messages. This helped to build a relationship with her followers and foster a sense of community on her social media platforms and YouTube channel.

Priorities for the Months Ahead

Based on the success of the strategy implemented by Essense, Vivan Hospital plans to continue working with the agency to build on this momentum. They will focus on creating even more engaging content and increasing their online presence to reach an even wider audience. They will also continue to optimize their paid advertising campaigns to reach more potential patients. Overall, the hospital is pleased with the results and is confident that their partnership with Essense will help them achieve their goals of becoming the leading hospital for sexual problems in the region.