Project Description

Digital Strategy • Market Research • Marketing Analytics

Zachary Jacobs

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Market Research

ESSENSE SERVICES USED

  • Internet Marketing Services
  • Marketing Research & Analysis

Introduction

Zachary Jacobs, a client of Essense Internet Marketing Agency, was looking for ways to better understand the RV market and find new potential ideas for his RV dealership business. He approached Essense for their internet marketing services to help him achieve this goal.

The Results

+25%

Sales
(First Six Months)

+75%

Website Traffic
(First Three Months)

+20%

Leads
(First Three Months)

+62%

Sales
(First Year)

 

Essense Internet Marketing Agency's efforts helped Zachary Jacobs better understand the RV market and identify new potential business ideas.

The Challenge

The challenge was to provide Zachary Jacobs with the necessary data to better understand the RV market and identify potential business ideas. He needed insights into the preferences and behaviors of potential RV buyers and also wanted to know what other successful RV dealerships were doing to attract customers.

The Process

Essense Internet Marketing Agency started by conducting five RV website analyses for Zachary Jacobs. These analyses helped identify the strengths and weaknesses of his website's marketing strategies and provided actionable plans to optimize his website further. The agency used various tools and techniques, including Google Analytics, SEMrush, and Ahrefs.

  • Conducted extensive market research to identify potential opportunities in the RV industry.
  • Analyzed RV market trends, competitor analysis, and customer behavior analysis.
  • Used various research methods, including surveys, focus groups, and social media listening tools.
  • Provided Zachary Jacobs with a product that included comprehensive data and insights into the RV market.
  • Provided a detailed analysis of the market trends, customer behavior, and insights into the best practices of successful RV dealerships.

Priorities for the Months Ahead

Essense Internet Marketing Agency's priorities for the months ahead involve continuing to monitor the RV market trends and providing Zachary Jacobs with regular updates on new opportunities and best practices. The agency will also focus on expanding Zachary Jacobs' online presence by using various digital marketing channels, such as social media, email marketing, and pay-per-click advertising.