Google Analytics works by tracking user activity on a website through the use of a tracking code. This code collects data such as pageviews, bounce rates, user demographics, and more. This data is then aggregated and presented in various reports, allowing businesses to analyze website performance and user behavior.
How does Google Analytics work?
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About the Author: Sakshi
Sakshi is a digital marketing expert at Essense Internet Marketing Agency. She specializes in paid advertising campaigns and has a strong background in SEO, content marketing, and social media. With over 5 years of experience, she holds a Bachelor's degree in Marketing and a Master's degree in Digital Marketing.