PPC advertising works by advertisers bidding on specific keywords or phrases that are relevant to their products or services. When a user searches for those keywords, the search engine displays ads based on the advertiser’s bid, relevance of the ad, and other factors. Advertisers only pay when a user clicks on their ad.
How does PPC advertising work?
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About the Author: Sakshi
Sakshi is a digital marketing expert at Essense Internet Marketing Agency. She specializes in paid advertising campaigns and has a strong background in SEO, content marketing, and social media. With over 5 years of experience, she holds a Bachelor's degree in Marketing and a Master's degree in Digital Marketing.