SEM works by placing ads for a website at the top or bottom of search engine results pages, using specific keywords or phrases that users are likely to search for when looking for products or services that the website offers. Advertisers bid on the keywords or phrases they want to target, and pay for each click their ad receives.
How does SEM work?
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About the Author: Sakshi
Sakshi is a digital marketing expert at Essense Internet Marketing Agency. She specializes in paid advertising campaigns and has a strong background in SEO, content marketing, and social media. With over 5 years of experience, she holds a Bachelor's degree in Marketing and a Master's degree in Digital Marketing.