Pay-Per-Click (PPC) is an advertising model in which advertisers pay each time a user clicks on one of their ads. This model is commonly used in search engine advertising, such as Google Ads or Bing Ads, as well as social media advertising, such as Facebook Ads or LinkedIn Ads.
What is Pay-Per-Click (PPC)?
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About the Author: Sakshi
Sakshi is a digital marketing expert at Essense Internet Marketing Agency. She specializes in paid advertising campaigns and has a strong background in SEO, content marketing, and social media. With over 5 years of experience, she holds a Bachelor's degree in Marketing and a Master's degree in Digital Marketing.